Video: Design Thinking is About Doing

In light of the work happening next week, I want to put this out there. We build good things by doing.

Stefanos Zenios explains how design thinking and the lean startup methodology can help entrepreneurs quickly take their big idea from a rough sketch on the back of a napkin to a real world product. In this “mini lesson”, he provides tips on how to get customer feedback, create effective prototypes, and facilitate more productive brainstorming sessions. Zenios is director of the Center for Entrepreneurial Studies at Stanford Graduate School of Business, where he teaches the popular Startup Garage course and serves as Charles A. Holloway professor of Operations, Information and Technology.