Productivity Bulletin: 2/20/2015
- Best Practices for email marketing:
Though 73% marketers take email marketing as a key enabler of products and services but majority is concerned about success rate. One of the prime reasons of failure is ‘ill-planned content.’ You need to design a dedicated content strategy for emails, newsletters, and other direct communications with prospects. Content strategy should address What, Why, Where, How, How much, How Often, and Whom. Decide what type of content will be used, in what quantity, and through which medium. In addition, keep “mobile factor” in mind as 68% marketers agree that a responsive design is a key factor in decisions regarding landing page or email template.
http://www.business2community.com/email-marketing/best-practices-email-marketing-2015-01146210
- Master the Concept of Leverage to Get What You Want in Business and Life
Leverage is all about understanding what another party desires and figuring out what you need to fulfill it, then using your position to gain an outcome in your favor. It is important to note, however, that leverage can be used both for good and for bad. Bad leverage results in one person winning and the others losing — typically a consequence of working with bad people — whereas in good leverage situations, all parties can benefit from the outcome of the transaction or deal.
- Keep emails to 300 words of less for better responses:
Concision matters more than almost anything in an email if you aren’t sure it will be read. Even in the case with people you know it can matter. When you want something, keep it brief! Most people can handle a 300 word message that gets right to the point. I’ve yet to meet anyone who prefers longer, detailed emails they didn’t explicitly request or who would rather read longer, flowery sentences over those that get right to the point. You can be short and sweet, after all.
http://awkwardhuman.com/2015/02/12/five-important-questions-i-ask-myself-before-sending-an-email/
- Some of you might remember the story that I told a few years ago about the band Van Halen and the brown M&M (and how it applies to contracting). Here is a short version:
http://www.entrepreneur.com/article/232420
Video: Transforming Healthcare by Embracing Failure
Video: Sales people need to connect with the Moral Imperative to Sell
Productivity Bulletin: 2/13/2015
- Are you a top performer or a work-a-holic?
Top performers are able to cut through the noise of minutiae by clearly identifying strategic goals for themselves, their careers or businesses, and breaking down those goals into achievable mini-tasks by the week, by the day, and even by the hour. This lets them chip away at a problem consistently over the long term.
http://www.lifehack.org/articles/work/are-you-top-performer-workaholic.html
- What hiring managers think (but might not say) during interviews:
In general, employers are looking for the best technical and cultural fit that their budgets will allow for. While these questions will all go through their minds, the questions they end up asking usually aren’t as direct.
https://www.themuse.com/advice/5-questions-hiring-managers-think-during-interviews-but-might-not-ask
- Career advice from 20 famous business people:
http://www.lifehack.org/articles/work/20-famously-successful-people-sum-their-work-advice.html - What makes Shake Shack successful?
Unlike nearly all other burger chains, whose franchisees have a pretty free hand, every Shake Shack is an expression of a single intelligence. As with the meat, it’s been necessary of Shake Shack to outsource its infrastructure, but its overboss, Randy Garutti, runs the chain from its hamburger Kremlin in New York, and when any store deviates from its standard, that store is more or less immediately chastened and corrected by nerve impulses traveling instantenously along its axons.
http://www.esquire.com/blogs/food-for-men/shake-shack-secrets??src=rss