SourceCast: Episode 128: YouTube Edition
News You Can Use: 9/12/2018
- 44 Percent of Americans 18-27 Have Deleted the Facebook App This Year, Poll Finds
According to a new study by the Pew Research Center, 54 percent of Facebook users ages 18 and older have adjusted their privacy settings in the wake of revelations that Facebook repeatedly failed to protect consumer data as it was shared and abused by a myriad of Facebook partners, including political analytics firm Cambridge Analytica.
The study also notes that around 42 percent of Facebook users have chosen to take a break from the social platform of several weeks or more, with a quarter of users choosing to delete the Facebook app from their phones entirely in the last year.
- When should you take a mental health day?
It is generally not a good idea to take a mental health day spontaneously. That is, if you wake up in the morning and dread going to work, don’t use that feeling as a reason to call in sick. Stress and anxiety are emotional experiences you have when there is something in your world you are trying to avoid. If you call in sick when you feel this way, you are laying down a memory that can start to create a habit to respond to stress and anxiety by actually avoiding work that may need to be done. You don’t want your go-to response to stress to be to run away from it.
https://www.fastcompany.com/90225167/when-is-it-ok-to-take-a-mental-health-day
- 3 steps to money mastery: Would you rather have freedom or stuff?
- Confessions of a young ad agency staffer: ‘If you leave for lunch, you get that side-eye’
In the ad agency world, people who are very young stress themselves until they get sick because they want so badly to be perfect. Everyone I know who is young who works in this business is like, ‘I have to be amazing, I have to get promoted.’ Everyone who is older is so jaded. They just don’t want to work anymore. My boss works from home twice a week and takes calls from home.
Do you feel like multiple people should be doing your job?
I handle seven different parts of our client’s business. It’s crazy. I feel like there should be a manager and someone to assist them for every piece of business I work on. They don’t hire enough people. When someone goes on vacation, we have to sit down and train everybody on what we’re doing. It’s very inefficient. I think that to save money they try to cram as many of us onto as many clients and campaigns as possible.
https://digiday.com/marketing/confessions-young-ad-agency-staffer-leave-lunch-get-side-eye/
- Not all popular YouTubers are raking in cash for their videos
Marshall says his decision to use “real music” you’d hear on the radio severely cuts into the actual profit turned by his channel. Where the profits for a monetized video that uses music in the public domain would be split between the creator and YouTube, the record labels that own the top-40 tracks take “all of the money, and we are left with zero.” These videos can still be profitable if the YouTuber and the label can reach an agreement; otherwise, monetizing videos with copyrighted music is virtually out of the question. “Out of … 147 videos, we are monetizing 11,” he says in a video explaining his earnings. “That’s 7 percent. We are monetizing 7 percent of the content that we put out.”
According to Marshall, the only way the team is able to continue making videos is through people buying merch, tickets to their tour (roughly $30 a ticket for general admission, according to a recent sale), or by buying a $4.99 channel membership for special perks. (This model is similar to the one employed by mid-range musicians, who also rely on merch and ticket sales, and independent writers and artists through platforms like Patreon.) “You’re supporting us. Just you buying a shirt, it’s silly … but it’s what allows us to keep doing this,” he explains.
Photo by Chad Peltola on Unsplash