Supplier Report: 4/10/2020


Photo by Steve Harvey on Unsplash

Interesting times we are living in. As the social distancing program continues, people are expanding their use of technology. Video conferencing favorite Zoom exploded in use over the last month, but security concerns are forcing users to consider other options.

Amazon was never a beloved company, but people certainly love their services. It is confusing times as workers are pushing back on the company for their safety, but Amazon has emerged as a (perhaps THE) critical service to get needed supplies when you are expected to stay home.

Acquisitions/Investments

  • T-Mobile Closes Merger With Sprint, and a Wireless Giant Is Born

    T-Mobile also envisions taking on cable operators, once its 5G service is up and running. In theory, 5G would allow home viewers to stream shows and movies at speeds they had only been able to get through the cable companies. “It’s the least competitive market I’ve ever seen,” Mr. Sievert said. Most regions of the country have only one cable company servicing the area.

    The deal appeared nearly complete in February, after T-Mobile and Sprint beat back a court challenge from attorneys general in 13 states and the District of Columbia.

    https://www.nytimes.com/2020/04/01/business/media/tmobile-closes-sprint-merger.html

  • Xerox Is Ending Hostile Takeover Bid for HP

    Xerox said Tuesday it is ending both its more than $30 billion tender offer and a proxy fight to replace the printer and PC maker’s board. Xerox concluded it is no longer prudent to pursue the deal given the public health crisis and resulting market swoon.

    The move puts the kibosh on one of the biggest mergers in the works and underscores the blow that the coronavirus has dealt to the world of deal making.

    It marks the end of a five-month-long offensive by Xerox, kicked off when its offer became public in early November after the two companies had earlier explored a combination quietly but failed to come to an agreement. HP has repeatedly rebuffed its rival since then, rejecting Xerox’s latest cash-and-stock offer of $24 a share and an earlier one as insufficient and too risky given the amount of debt involved.

    https://www.wsj.com/articles/xerox-to-end-hostile-takeover-bid-for-hp-11585684800

Security/Privacy

  • What You Need To Know About Marriott’s Recent Data Breach

    In this breach, the company believes that passport information, driver’s license numbers, and credit card information were not part of what was taken. According to their official website, the information that was potentially compromised includes:

    • contact details (e.g., name, mailing address, email address, and phone number)
    • loyalty account information (e.g., account number and points balance—but not passwords)
    • additional personal details (e.g., company, gender, and birthdate day and month)
    • partnerships and affiliations (e.g., linked airline loyalty programs and numbers)
    • preferences (e.g., stay/room preferences and language preference)

    https://lifehacker.com/what-you-need-to-know-about-marriotts-recent-data-breac-1842654474

  • Zoom is leaking some user information because of an issue with how the app groups contacts

    Popular video-conferencing Zoom is leaking personal information of at least thousands of users, including their email address and photo, and giving strangers the ability to attempt to start a video call with them through Zoom.

    The issue lies in Zoom’s “Company Directory” setting, which automatically adds other people to a user’s lists of contacts if they signed up with an email address that shares the same domain. This can make it easier to find a specific colleague to call when the domain belongs to an individual company. But multiple Zoom users say they signed up with personal email addresses, and Zoom pooled them together with thousands of other people as if they all worked for the same company, exposing their personal information to one another.

    https://www.theverge.com/2020/3/31/21201956/zoom-leak-user-information-email-addresses-photos-contacts-directory

  • Zoom CEO: ‘I Really Messed Up’ on Security as Coronavirus Drove Video Tool’s Appeal

    “I thought I was letting our users down,” he told the Journal on a video call, using a Zoom virtual background depicting the Golden Gate Bridge. He hasn’t had more than 4½ hours of sleep a night in the past month, he said. “I feel an obligation to win the users’ trust back.”

    To some extent, Mr. Yuan is paying the price for well-meaning decisions he made early during the coronavirus crisis. When it hit China late last year, he quickly moved to make Zoom more widely accessible for free so medical professionals and others could remain in touch. When financial analysts in early March asked him how Zoom would stand to benefit from its sudden popularity—then still mainly overseas—he said “support for each other is more important than revenue.”

    Though he gives no hint of regretting that choice, Mr. Yuan now says “sometimes you have a good intention, and sometimes you get punished,” adding “we need to slow down and think about privacy and security first. That’s our new culture.”

    https://www.wsj.com/articles/zoom-ceo-i-really-messed-up-on-security-as-coronavirus-drove-video-tools-appeal-11586031129

Other

  • Amazon Worker Who Led Strike Over Virus Says Company Fired Him

    A group of workers at the Staten Island fulfillment center walked off the job Monday to demand Amazon close the facility for extended cleaning, the latest in a wave of virus-related protests. They say a number of their colleagues there were diagnosed with Covid-19. Organizers say more than 60 workers participated in the protest.

    Amazon confirmed it fired Smalls, saying he violated safety regulations, including failing to abide by a 14-day quarantine required after being exposed to an employee with a confirmed case of Covid-19.

    “Mr. Smalls received multiple warnings for violating social distancing guidelines and putting the safety of others at risk,” Amazon said in a statement. Smalls “was asked to remain home with pay for 14-days, which is a measure we’re taking at sites around the world. Despite that instruction to stay home with pay, he came on site today, March 30, further putting the teams at risk.”

    https://www.bloomberg.com/news/articles/2020-03-30/amazon-worker-who-led-strike-over-virus-says-company-fired-him

  • Amazon Has Hired 80,000 Workers Amid Soaring Demand During Coronavirus Outbreak

    The tech giant also announced a raft of worker protections, including plans to check employees’ temperatures at its facilities in the U.S. and Europe and at Whole Foods Market locations by early next week. The company is checking the temperatures of 100,000 employees daily and plans to provide masks to all facilities by next week, according to Dave Clark, Amazon’s senior vice president of world-wide operations. Any employee found to have a temperature above 100.4 degrees Fahrenheit will be asked to go home and not return until after having gone three days without a fever, Mr. Clark said.

    Amazon warehouse workers and other hourly employees have called on the company to do more to protect them as the coronavirus has spread. Employees in at least 15 warehouses in the U.S. have tested positive for Covid-19 or entered quarantine because of symptoms, Amazon said this week. That list has grown almost daily in recent weeks.

    https://www.wsj.com/articles/amazon-has-hired-80-000-workers-out-of-100-000-plan-announced-weeks-ago-11585840027

Supplier Report: 1/11/2019

Apple is having a rough week because they (finally) realized that people don’t want to pay $1,400 for a new phone every year (can we make rotten apple jokes now?). The company needs to shift to a services model ASAP – will they build or will they buy?

IBM is selling IP because they need to get cash quickly to cover their acquisition of Red Hat. Their most recent sell off is a mortgage platform called Seterus to a company called Mr. Cooper Group. I am left wondering why IBM had a mortgage group in the first place.

Continuing 2018’s trend of “you data is never going to be safe” – password management app Blur accidentally exposed user data on their AWS platform.

Acquisitions

  • Mr. Cooper buys IBM mortgage platform that brought in $200 million last year

    Coppell-based Mr. Cooper Group Inc. is continuing to expand its mortgage servicing business with Thursday’s purchase of IBM’s Seterus platform.

    Mr. Cooper said the deal bolsters its portfolio by adding servicing rights to $24 billion in mortgages and a subservicing contract for an additional $24 billion in mortgages. Terms of the transaction weren’t immediately disclosed.

    https://www.dallasnews.com/business/real-estate/2019/01/03/mr-cooper-buys-ibm-mortgage-platform-brought-200-million-last-year

  • Google picks up company behind Q&A app

    Google has quietly acquired Superpod, a startup that had built a question-and-answer mobile app, Axios has learned. Google paid less than $60 million to “acqui-hire” the founders and purchase some of Superpod’s assets, according to a source.

    The bigger picture: The search giant hasn’t been shy about its ambitions for Google Assistant, the voice-activated virtual assistant that it debuted in 2016. Superpod, which lets users ask questions and receive answers from experts, could help Google bolster its virtual assistant’s ability to answer users’ questions.

    https://www.axios.com/google-acquires-superpod-qa-app-38d68263-7122-447b-9d81-58fadc404cb9.html

Artificial Intelligence

  • Forbes is building more AI tools for its reporters

    Over the summer, the business publisher, which just had its most profitable year in more than a decade, rolled out a new CMS, called Bertie, which recommends article topics for contributors based on their previous output, headlines based on the sentiment of their pieces and images too. It’s also testing a tool that writes rough versions of articles that contributors can simply polish up, rather than having to write a full story from scratch. The CMS is currently available to Forbes’ editorial staff and senior contributors in North America, and will be rolled out to all of its contributors in North America and Europe in the first quarter of 2019. The AI story-writing tool, which Forbes’s product team is experimenting with, does not have an immediate roll-out date.

    https://digiday.com/media/forbes-built-a-robot-to-pre-write-articles-for-its-contributors/

  • PepsiCo is using robots to deliver snacks to college students

    The autonomous snackbots, built by Y-Combinator startup Robby Technologies, can travel 20 miles on a charge, and are equipped with a camera, headlights and all-wheel drive to handle rough or wet terrain. Once it arrives, you simply release the lid, grab your snacks and close it to complete the sale. The app presumably takes care of the security and dispensing end of things.

    https://www.engadget.com/2019/01/04/pepsico-robot-snack-delivery/

Cloud

  • What’s Behind Oracle’s Gen 2 Cloud: Q&A with Oracle VP Kyle York

    Why is Oracle calling the new technology “Gen 2”—what is different from other cloud technology?
    As with most new things, the first rev is not always built for the long-term success. First generation public cloud offerings were not architected to accommodate traditional application architectures. They were architected for net-new cloud native applications. Think websites, mobile apps, or ecommerce storefronts—certainly not financial systems, government workloads, or data-intensive applications. Many enterprise workloads simply cannot run in hypervisor-based environments, as they don’t provide the performance predictability and high availability often required by traditional enterprise applications. They also don’t play nice with the tooling and security infrastructure historically deployed on-premise, in a complex ecosystem cultivated over decades.

    Oracle offers the most flexibility in the public cloud, allowing companies to run traditional and cloud-native workloads on the same platform. This enables our customers to reduce operational overhead and costs and enable connectivity and shared data between these workloads.

    http://www.dbta.com/Editorial/News-Flashes/Whats-Behind-Oracles-Gen-2-Cloud-QandA-with-Oracle-VP-Kyle-York-129198.aspx

Security

  • Marriott Says Hackers Swiped Millions of Passport Numbers

    The incident marked one of the largest data breaches in history, rivaled only by a hack of Yahoo Inc. in 2013 and 2014.

    The company said early Friday in a release that the number of guests involved in the data breach is lower than the original 500 million, but it didn’t specify a number.

    Marriott said a total of about 383 million records was “the upper limit” for the number potentially compromised in the incident. That figure includes passport numbers, email addresses and payment-card data of some guests, the company said.

    https://www.wsj.com/articles/marriott-says-hackers-swiped-millions-of-passport-numbers-11546605000?ns=prod/accounts-wsj

  • Hackers Dump Data on Merkel, Politicians in Giant German Leak

    It’s unclear at this point whether the data release is linked to the 2015 Bundestag hack, and how significant it is. It includes two email addresses and a fax number the perpetrators link to Merkel, and a letter by SPD lawmakers sent to the chancellor in 2016 that criticizes her handling of the refugee crisis. The data connected to Merkel was not considered sensitive, Fietz said.

    The data, which Germany is trying to remove, also includes what appears to be chat transcripts from Economy Minister Peter Altmaier. More mundane material includes rental-car contracts and letters, some of them several years old. The attack appears to have affected all major German political parties with the exception of the populist Alternative for Germany.

    https://www.bloomberg.com/news/articles/2019-01-04/hackers-release-personal-data-of-hundreds-of-german-politicians

  • Blur password manager exposes 2.4M users on misconfigured AWS cloud instance

    While finding no evidence that the document had been accessed, Abine is nonetheless warning users that their accounts may have been compromised. Users are being asked to reset their master passwords for Blur and to set up two-factor authentication as an additional security measure.

    Blur is not the first password manager to have had security issues. LastPass was infamously hacked in 2015 before having to issue an urgent patch in 2017 after it was discovered that plugins related to the product could expose customer passwords.

    LastPass, though, was a different case because it was specifically targeted by hackers. The fact that a company offering password protection software would “accidentally” expose user data on an AWS S3 instance is a different level of incompetence.

    https://siliconangle.com/2019/01/03/blur-password-manager-exposes-2-4m-user-details-misconfigured-aws-instance/

Software/SaaS

  • Apple’s Precarious and Pivotal 2019

    Today, the stock is down nearly 10%. Tens of billions of dollars have been shaved off of Apple’s market cap, literally overnight. The company is now the 4th most valuable corporation in the world. That sounds like a great thing until you remember that until recently, it was the most valuable company in the world — and for much of the past several years, this was the case by far.

    Also:

    And then there’s the real standout part of the paragraph: “consumers adapting to a world with fewer carrier subsidies”. Once again, this translates into English as: we pushed the price of the iPhone too far. And whereas before, such prices were obfuscated by things like carrier contracts, that world is shifting. And Apple hasn’t shifted fast enough or strongly enough to account for this.

    https://500ish.com/apples-precarious-and-pivotal-2019-f4f8cea3993a

Datacenter/Hardware

  • Why the iPhone Is Finally Fading

    You’ve probably heard before that A.I. and voice are the future. That’s still on track to be true, even though it hasn’t happened overnight. (The future rarely does.) It’s coming first in the form of speakers such as Amazon’s Echo and Google’s Home, with Apple’s HomePod and others playing catch-up. While the big tech companies don’t yet report sales figures for these devices, studies show the market expanding rapidly, with nearly a quarter of U.S. households owning one as of last fall, according to Nielsen. Some analysts predict that figure will top 50 percent by 2022.

    Meanwhile, the sector is growing at rates reminiscent of smartphones’ early days. A report by Strategy Analytics estimated that Amazon’s Echo business grew 64 percent from 2017 to 2018, while Google’s Home sales boomed 420 percent. That’s before we even start counting all the other devices that are being sold with Alexa, Google Assistant, or other voice AI services built in, or the many more that are voice-compatible.

    https://slate.com/technology/2019/01/apple-iphone-decline-china-replacement-alexa-siri.html

Other

  • Salesforce’s Marc Benioff unplugged for two weeks, and had a revelation that could change the tech industry

    All that relaxation led Benioff to one big revelation: He’s too busy.

    Weeks at work are filled with dinners, parties, events and business council meetings exclusively for CEOs, meaning that if anyone from Salesforce is to attend, it has to be him. Meanwhile, he’s trying to run a 30,000-person company, build Salesforce towers across the globe, bolster his philanthropy, invest in start-ups, mentor other business leaders and become a louder voice on a number of social and political issues.

    https://www.cnbc.com/2018/12/30/salesforce-marc-benioff-talks-tech-ethics-time-magazine-and-vacation.html

  • The case for why Big Tech is violating antitrust laws

    The nearly 20-year-old case of US v. Microsoft illustrates how today’s tech giants are breaking the law. The court held that Microsoft used its monopoly power in “Intel-compatible desktop PC operating systems” to squash the Netscape browser by requiring computer makers to instead install Microsoft’s own Internet Explorer browser. Rather than competing on the merits, Microsoft used its monopoly power to try to take over the internet browser market. Ironically, if the Department of Justice had not sued Microsoft to stop its anticompetitive behavior, Google might not exist! After taking over the internet browser market, Microsoft could have required computer makers to use its own search engine, too.

    Google, Amazon and Facebook are following the same playbook. The tech giants have “platform privilege” — the incentive and ability to prioritize their own goods and services over those of competitors that depend on their platforms. By doing so, they contend they are improving their products and benefiting customers. An entrepreneur can create a superior product or service and still get crushed because Big Tech is controlling the game and playing it, too.

    https://www.cnn.com/2019/01/02/perspectives/big-tech-facebook-google-amazon-microsoft-antitrust/index.html

Supplier Report: 12/7/2018

FAANG companies continue to struggle with their employees’ perceptions of long-term business goals. Google once again is facing a public disagreement between employees over their plans for China – with some employees for and others against Project Dragonfly.

In the wake of Diane Greene’s departure at Google. insiders are saying that the company needs to start purchasing companies quickly (and that they already missed out on critical acquisitions that would better enable competition with AWS and Microsoft).

Acquisitions

  • United Tech to Break Itself Into Three Companies

    The company, which makes everything from Otis escalators to Pratt & Whitney jet engines, said Monday that it plans to spin off to shareholders its Otis division and Carrier building systems businesses. The Wall Street Journal had earlier reported on the plans to break apart.

    The separation is expected to be completed in 2020 and leave UTC as a pure-play aerospace company, following its acquisition of airplane-parts maker Rockwell Collins Inc. That $23 billion cash-and-stock deal closed Monday after lengthy antitrust reviews in the U.S. and China.

    https://www.wsj.com/articles/united-technologies-to-separate-into-three-independent-companies-1543272920

  • Logitech isn’t buying Plantronics after all

    “Logitech approached Plantronics regarding a potential acquisition and, consistent with the Plantronics Board’s fiduciary duties, the Company entered into discussions with Logitech,” Plantronics’ own statement reads. “Those discussions have ended. Plantronics will not comment further on this matter.”

    A $2.2 billion deal would have been Logitech’s biggest acquisition to date by far, although it wouldn’t necessarily have reflected a particularly high valuation of Plantronics’ consumer business. Earlier this year Plantronics itself bought out video-conferencing solutions maker Polycom for $2 billion, which had to have been the main factor in Logitech’s willingness to pay so much.

    https://www.theverge.com/circuitbreaker/2018/11/25/18111967/logitech-plantronics-deal-acquisition-off

  • Billion-dollar deal: Google pays $1 billion for huge Mountain View business park

    Google’s Mountain View purchase means that in the two years since the search giant began to collect properties in downtown San Jose for a proposed transit village, the company has spent at least $2.83 billion in property acquisitions in Mountain View, Sunnyvale, downtown San Jose and north San Jose alone.

    Adding to the eye-popping numbers: Google’s spending activity in those four markets reaches $3 billion when including the company’s pending purchase in downtown San Jose of several government-owned parcels, along with the minimum value of a big set of surface parking lots that Google intends to buy from Trammell Crow, also downtown near its proposed transit village.

    https://www.mercurynews.com/2018/11/26/billion-dollar-deal-google-pays-1-billion-for-huge-mountain-view-business-park/

Cloud

  • Google Cloud Needs Acquisitions To Challenge Amazon, Analyst Says

    “It’s time to tap Alphabet’s piggy bank to boost GCP (Google Cloud Platform),” Baird analyst Colin Sebastian said in a report Monday. “As Google seeks to carve out greater share in the expanding enterprise cloud services market, we believe the company should embark on a more aggressive shopping spree.”

    The Google cloud unit should mull acquisitions of companies such as Workday(WDAY), ServiceNow (NOW), Atlassian (TEAM) and Salesforce.com (CRM), Sebastian said.

    https://www.investors.com/news/technology/google-cloud-acquisitions-enterprise-market/

  • It turns out some Google staff do believe in controversial plan to re-enter China

    Excerpt from a letter written by a Google employee:
    Dragonfly is well aligned with Google’s mission. China has the largest number of Internet users of all countries in the world, and yet, most of Google’s services are unavailable in China. This situation heavily contradicts our mission, “to organize the world’s information and make it universally accessible and useful”. While there are some prior success, Google should keep the effort in finding out how to bring more of our products and services, including Search, to the Chinese users.

    https://techcrunch.com/2018/11/28/google-dragonfly-letter/
    Except…
    We are Google employees. Google must drop Dragonfly.

    Our opposition to Dragonfly is not about China: we object to technologies that aid the powerful in oppressing the vulnerable, wherever they may be. The Chinese government certainly isn’t alone in its readiness to stifle freedom of expression, and to use surveillance to repress dissent. Dragonfly in China would establish a dangerous precedent at a volatile political moment, one that would make it harder for Google to deny other countries similar concessions.

    https://medium.com/@googlersagainstdragonfly/we-are-google-employees-google-must-drop-dragonfly-4c8a30c5e5eb

  • IBM CEO Ginni Rometty Criticizes Big Internet Platforms for Mishandling Customers’ Data

    “The genesis of the trust crisis is the irresponsible handling of personal data by a few dominant consumer-facing platforms,” Ms. Rometty said Monday. The websites “have more power to shape public opinion than newspapers or the television ever had, yet they face very little regulation or liability.”

    “If there are specific companies that misbehave, steps need to be taken,” she said. “I would use a regulatory scalpel, not a sledgehammer” that affects the whole industry.

    https://www.wsj.com/articles/ibm-ceo-ginni-rometty-criticizes-rivals-for-mishandling-customers-data-1543257453

Security

  • Marriott reveals massive database breach affecting up to 500 million hotel guests

    Marriott is revealing a massive database breach today, affecting up to 500 million guests of its Starwood hotels the company first acquired in 2016. A security investigation has concluded that there was “unauthorized access” to a database holding hotel guest records. “Marriott learned during the investigation that there had been unauthorized access to the Starwood network since 2014,” says a statement from the company. The Starwood security breach affects a number of branded hotels owned by Marriott, including W Hotels, Sheraton, St. Regis, Westin, and more.

    The breach includes 327 million records of “some combination” of name, mailing address, phone number, email address, passport number, Starwood Preferred Guest (“SPG”) account information, date of birth, gender, arrival and departure information, reservation date, and communication preferences.

    https://www.theverge.com/2018/11/30/18119403/marriott-database-breach-starwood-hotels

  • Facebook might not sell user data, but internal documents suggest it certainly considered it

    Back in April, Facebook CEO Mark Zuckerberg told congress unequivocally that, “We do not sell data.” But these documents suggest that it was something that the company internally considered doing between 2012 and 2014, while the company struggled to generate revenue after its IPO.

    In one case, an employee suggested shutting down data access unless companies spent “$250k a year to maintain access.” In another email, a Facebook employee talked about having a “strategic” talk with Amazon to avoid a “disappointing conversation” about it getting less data in the future. Concerns raised by the Royal Bank of Canada about restricted data access prompted a Facebook employee to ask in an email about how much the bank had agreed to spend on advertising. It’s unclear whether these emails were sent by one or multiple staff members.

    https://www.theverge.com/2018/11/29/18117582/facebook-six4three-internal-documents-emails-selling-user-data

  • Google accused of GDPR privacy violations by seven countries

    The complaints, which each group has issued to their national data protection authorities in keeping with GDPR rules, come in the wake of the discovery that Google is able to track user’s location even when the “Location History” option is turned off. A second setting, “Web and App Activity,” which is enabled by default, must be turned off to fully prevent GPS tracking.

    The BEUC claims that Google uses “deceptive practices” to get users to enable both these options, and does not fully inform users of what doing so entails. As such, consent is not freely given.

    https://www.theverge.com/2018/11/27/18114111/google-location-tracking-gdpr-challenge-european-deceptive

Software/SaaS

  • Amazon will reportedly sell software that reads medical records

    The program scans medical files to pick out relevant information such as the medical condition and patient’s procedures and prescriptions. While other algorithms that try to do the same thing have been stymied by doctors’ abbreviations, Amazon claims to have trained its system to recognize the idiosyncrasies in how doctors take notes, sources told the WSJ. The company had already developed and sold this same software to other businesses, including ones focused on travel booking and customer service. For Amazon, this is another move into the health care market on the heels of the retailer buying the online pharmacy PillPack in June.

    https://www.theverge.com/2018/11/27/18115077/amazon-electronic-health-records-software-text-analysis-medical

Datacenter/Hardware

  • Microsoft wins $480M military contract to outfit soldiers with HoloLens AR tech

    The company just won a $480 million military contract with the U.S. government to bring AR headset tech into the weapon repertoires of American soldiers.

    The two-year contract may result in follow-on orders of more than 100,000 headsets according to documentation describing the bidding process. One of the contract’s tag lines for the AR tech seems to be its ability to enable “25 bloodless battles before the 1st battle,” suggesting that actual combat training is going to be an essential aspect of the AR headset capabilities.

    https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/

Other

  • US charges ex-Autonomy boss Mike Lynch with fraud over $11bn sale to HP

    Prosecutors have accused Lynch and former Autonomy vice president of finance Stephen Chamberlain of providing HP with false financial statements to make the company seem like a better deal to acquire than it actually was.

    Lynch faces up to 20 years in prison if he is successfully convicted on the 14 charges of conspiracy and fraud in a case filed by prosecutors in a federal court on Thursday. The DoJ is also asking that Lynch forfeit $815m if he’s convicted.

    https://www.zdnet.com/article/us-charges-ex-autonomy-boss-mike-lynch-with-fraud-over-11bn-sale-to-hp/

  • Microsoft Is Worth as Much as Apple. How Did That Happen?

    But the more enduring and important answer is that Microsoft has become a case study of how a once-dominant company can build on its strengths and avoid being a prisoner of its past. It has fully embraced cloud computing, abandoned an errant foray into smartphones and returned to its roots as mainly a supplier of technology to business customers.

    That strategy was outlined by Satya Nadella shortly after he became chief executive in 2014. Since then, Microsoft’s stock price has nearly tripled.

    https://www.nytimes.com/2018/11/29/technology/microsoft-apple-worth-how.html

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