Every retail salesperson in America dreams of the same thing, says Kip Tindell: “to get through life without ever being accused of being a pushy salesperson.” Tindell, who has been CEO of the Container Store for over 25 years, understands that integrity doesn’t always perfectly align with the sales psyche. In this video, Tindell explains the importance of maintaining honor in your dealings by placing a pointed focus on helping the customer. Selling, he says, is really the same thing as service. The ideal salesperson thinks about the customer’s needs and seeks to fill them without also taking advantage. If your sales philosophy has a firm moral foundation, you open the door to customer loyalty and lasting, rewarding success for the company.
He is the author of Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives: http://www.uncontainable.com/