At some point today you’ll probably need to persuade someone—your boss, a co-worker, a customer, your spouse, or even your kids. In our time-challenged modern world a crucial question emerges that this book helps you answer: What’s the smallest change you could make to your approach that will best increase your chances of success?
In THE SMALL BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, often it’s not the strength of your argument or how much information you provide that will carry sway. More and more it is small changes to the way you present your proposal or argument that can make the biggest difference to your results.